Kan vi ikke vente, til krisen vender?
“Hvorfor egentlig bekymrer sig om employer branding i krisetider? Det er jo ikke ligefrem fordi, det er svært at rekruttere i øjeblikket”. Sådan kunne en tidstypisk melding fra HR-funktionen lyde, men i følge Tony Heywood forholder det sig ikke sådan: “In times of rising unemployment, increasing insecurity and low business confidence, employer branding becomes more important as talent is key to growth.” På hans blog kan man også læse, hvad professor fra Harvard Business School John Quelch byder ind med: “Branding your company as the best place to work during a recession is critical. Top talent is looking, especially now. When you start to grab these players during a recession, it will positively impact productivity.”