I want to hear more about moving a company's image.
Language
  • New identity
  • Film
  • Film
  • Film
  • Adverts
  • Testimonial film
  • Value film

Employer branding and internal communication

Challenge
Gorrissen Federspiel is one of Denmark’s largest and most respected corporate law firms. Therefore, it is vital to them that their communication about themselves as a workplace is of the same high standard as they expect of their new employees. At the same time, Gorrissen Federspiel is afflicted by the same dusty image as the rest of the Danish law firms.

Solution
core:workers has helped Gorrissen Federspiel define and claim the position as the modern, leading and attractive law firm with a strong international profile. The concept comes to life under the headline ”Living law” and employs a distinct black and white aesthetic. This helps underline the point that Gorrissen Federspiel is a distinguished player in the market that dares bring its conservative heritage actively into play. The concept has been executed online, in film, music and print adverts. The focal point has been a series of strong portraits of employees, showing an authentic glimpse of working life in Gorrissen Federspiel. core:workers is now helping Gorrissen Federspiel communicating and implementing a new set of corporate values.

Result and effect
Gorrissen Federspiel has gained an improved hold on recently graduated law students, and the primarily digital campaign has made it easy for employees to involve and engage their networks in Gorrissen Federspiel. At the same time, the work on the employee portrait films has helped increase internal engagement – and has also proven its worth when it comes to positioning the firm as a preferred partner for their clients.

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