In case you didn’t know, we’re telling you now: without Energinet.dk your life would be a helluva lot more difficult. Energinet.dk is responsible for the power and gas distribution in Denmark. The company as well as the employees are completely indispensable – and the concept is being rolled out in print, web and film solutions as we speak.

Why is the rooster a clock radio?
In a world without power, a rooster would be your clock radio. And a rune stone would be a blog. We mixed traditional image communication with job communication and thereby created a lot of attention. The challenge has been to brand the company in broad terms through a mix of films, HR promotion packages and banners.