Employee magazinesEmployee communication that goes where the Internet has no reach.
Employees in major companies are typically spread across major geographical distances, they speak different languages and their daily tasks can vary a great deal. This increases the need for anchoring the business’ culture and values at employee level.
An employee magazine is an effective medium to create enthusiasm for the company strategy and products, for sharing of management communication, employee profiles, special days, interviews, customer cases etc. And it has the advantage that one can read it in Splitsbergen, outside the coast of Borneo or in the middle of Australia’s outback. The physical magazine is often read by family members and creates a more profound relation – and it is easy to make an app version of the magazine for the digitally oriented.